A small studio with a focused point of view.
Morra is a strategy-led hospitality studio founded by a husband and wife team who care deeply about story, place, and experience.
We work with boutique hotels, motels, and independent stays that want their brand to feel as intentional as the property itself.
Since MMXXVI
Who we are
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Morra is built on partnership As a husband and wife team, we bring different perspectives to the same question. How does this place want to be experienced. We work closely, move deliberately, and stay hands-on from start to finish.
We keep the studio small by choice. That allows us to stay present, thoughtful, and deeply involved in the work.
What we believe
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We believe every property has a story worth telling. Not a tagline. Not a concept. A real story shaped by intention, location, and care.
When that story is clear, everything else falls into place. The brand feels natural. The website feels intuitive. Guests feel oriented and connected. When it isn’t, even beautiful places struggle to stand out.
Our approach
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Our work always begins with strategy. Not from a distance, but on site.
We spend time inside the experience. We walk the property. We notice how it unfolds. We listen for what makes it distinct and why it exists in the first place.
From there, we translate insight into narrative, identity, and digital experiences that feel honest and grounded.
Why boutique
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Morra is not a high-volume studio. We take on a limited number of projects each year.
This allows us to stay deeply involved, collaborative, and intentional throughout the process. It also ensures the work reflects the care it deserves.
Ready to work?
If you value story, craft, and thoughtful work, we’re likely aligned. We’d love to hear about your place and what you’re building.